Are business events in France worth it for smaller industries?
When people talk about exhibitions in France, they usually mention fashion, art, or wine. But what about other industries – do business events there matter for sectors like engineering or healthcare?
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Absolutely, business events in France go far beyond fashion and wine. For example, the Paris Air Show is one of the most important aerospace events in the world, gathering companies like Airbus, Boeing, and Rolls-Royce. Lyon hosts major medical and biotech conferences, and Marseille often organizes logistics and shipping events. France leverages its position as a European hub to bring together global players across industries. Smaller industries benefit from these fairs because they provide access to European distributors, investors, and regulators. Even if your sector isn’t traditionally associated with France, the country’s exhibitions are highly professional and globally recognized.